Other Record Labels

Your Record Label’s Niche

Oct 11, 2022 · 15 min · Episode 210 · 36.3 MB
0:00-15:07

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Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies.

The term “niche” is defined as a specialized segment of the market for a particular kind of product or service.

A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.