Our Ecommerce Marketing Strategy vs. Real Data: Operators Build (E8)

“We know how to run ads. This is a playbook.” How should you market a new DTC brand in its first six weeks? Matt Bertulli (Founder, Pela Case & Lomi), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Curtis Christopherson (Chief Growth Officer, Ammortal) hold the Winks marketing plan up against the results since launch. They built the brand for moms, yet men keep showing up to buy. Meta CPMs hit $800 until a free account fix and a smaller budget turned them around. Now creators and credible doctors have to bring CAC down to $100 before they scale. Powered By Aftersell https://9ops.co/aftersell Skio https://9ops.co/skio-9operators Omnisend https://9ops.co/omnisend OuterSignal https://9ops.co/outersignal Richpanel https://9ops.co/richpanel Runneth https://9ops.co/motion-runneth Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/