6 CPG Funnels: How We Study Ads, Landers & Offers

“It’s very easy to scrape an ad library, pull out concepts and then literally just duplicate the ad. That’s just a race to the bottom.” How do you learn from other brands without copying them? Matt Bertulli (Founder, Pela Case & Lomi) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) share their screens to walk through six consumables brands they’re learning from while building Winks. Each picked three, plus one bonus from outside DTC. 1. Nutrition Geeks: UK single-ingredient 2. Norse Organics: Natural acne care 3. Elavate: UK collagen for women 4. MarsMen: Testosterone support 5. Spoiled Child: Oddity’s brand 6. Boostcous: Gluten-free couscous (Bonus) Wispr Flow: AI voice app Matt and Cody trace each brand’s ads, landers and offers, including why long pages still convert. Some brands force subscriptions, others offer a choice, and a few lead with one-time bundles. Meanwhile, Winks is testing a no-subscription bundle of its own. Powered By Aftersell https://9ops.co/aftersell-operators TBAR Partners https://9ops.co/tbarpartners Richpanel https://9ops.co/richpanel Motion https://9ops.co/motion-runneth Skio https://9ops.co/skio-9operators Omnisend https://9ops.co/omnisend Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/