57: Sam Kramer MS, RDN/LDN, CISSN, CSSGB - ENTREPRENUER / FOOD INDUSTRY

Sam Kramer, CEO and co-founder of ProSo LLC, shares his journey from a non-traditional nutrition professional to founding his own company. He discusses the challenges, successes, and strategic decisions that led to the creation of a unique protein soda product. Sam's experience highlights the intersection of nutrition, product development, and entrepreneurship in the supplement industry. Sam Kramer discusses the importance of protein and its diverse applications, as well as the day-to-day operations of his startup. He also shares insights on entrepreneurship, creativity, and the future of the nutrition industry. Takeaways Non-traditional career paths in nutrition are driven by passion and a willingness to learn. The protein industry is evolving to meet the needs of diverse consumer demographics. Protein has diverse applications beyond muscle health Entrepreneurship requires perseverance and a willingness to say yes to new experiences Chapters 00:00 The Journey to Nutrition 06:07 Creating a Niche Product 17:37 Unique Positioning in the Protein Space 23:24 Day-to-Day Operations 32:31 Advice for Aspiring Professionals Connect with Sam: LinkedIn: https://www.linkedin.com/in/sam-kramer-ms-rd-cssgb-ldn-cissn-3bb17368/ ProSo: https://drink-proso.com/ Connect with the host, Dr. Kristen Hicks-Roof LinkedIn: https://www.linkedin.com/in/kristen-hicks-roof/ Check out the Nutrition Connection website https://www.nutritionconnection.us/