Nudge

Why telling someone what to do won't work

Nov 13, 2023 · 22 min · Episode 156
0:00-22:17

Streams straight from the publisher. podnod never proxies or re-hosts episode audio.

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations.

Access the bonus episode: https://tinyurl.com/nudgebonus


Bri’s book: https://www.briwilliams.com/WBB

Bri’s website: https://www.briwilliams.com/

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