Nudge

There’s a problem with the world’s most famous nudge

Jun 19, 2023 · 32 min · Episode 134
0:00-32:43

Streams straight from the publisher. podnod never proxies or re-hosts episode audio.

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences. 

Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best. 


Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Take the Science of Marketing course: https://science-of-marketing.teachable.com/