Nudge

The persuasive power of profanity

May 27, 2024 · 25 min · Episode 184
0:00-25:27

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Warning. This episode contains explicit language. 

In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand.


Access the bonus episode here: https://nudge.ck.page/e1bed9bc16

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