Sign inOpen the app
Nonprofit Leadership Podcast

How Using a “Permission Ask” Can Improve Your Fundraising

Nov 23, 2025 · 34 min · 49.7 MB
0:00-34:30

Streams straight from the publisher. podnod never proxies or re-hosts episode audio.

Open in podnod
Jeff Schreifels

As year-end fundraising pressures mount, it’s more important than ever for nonprofits to adopt effective, donor-centered strategies. In this episode of the Nonprofit Leadership Podcast, host Rob Harter welcomes Jeff Schreifels, Principal and Owner of Veritus Group—a global consulting agency focused on major and mid-level gift strategies. Jeff shares his proven insights into how organizations can build long-term sustainability by investing in relationships and shifting their fundraising mindset.

Jeff introduces the concept of “permission-based asking,” a transformational approach that empowers fundraisers to confidently and authentically engage donors. He outlines how social impact leaders can create meaningful connections, adopt a holistic donor journey, and overcome common barriers within siloed fundraising structures.

Key Topics Include:

  • Why economic uncertainty requires nonprofits to double down—not cut back—on fundraising investment
  • The power of relationship-centered fundraising to drive long-term revenue growth
  • A step-by-step breakdown of the “permission ask” approach and how it changes the donor conversation
  • How to create donor-centered KPIs that unify departments and break down fundraising silos
  • Strategies for building sustainable major and planned gift programs, even during crises
  • Practical ways to engage volunteers and staff in accountable, effective fundraising roles
  • The importance of viewing donors as part of your mission—not just as sources of revenue

Mentioned in This Episode:

This Episode is Sponsored By:

Links to Resources:

  • Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com
  • Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel
  • Suggestions for the show? Email us at nonprofitleadershippodcast@gmail.com
  • Request a sample coaching session: Email Rob at rob@robharter.com

Subscribe and Share
Listen and subscribe to the Nonprofit Leadership Podcast on iTunes, Spotify, or Amazon. Don’t forget to like, subscribe, and share with other nonprofit leaders!