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PC 68 is with special guest Ben O’Brien, hunting marketing manager at
YETI Coolers. Ben has been a bowhunter for over a decade, but recently
decided to reform his approach to archery under the School of Nock
teaching method. After seeing the immediate results, Ben and I talk
through the challenges of finding quality training in the archery world,
what it means to have a process when you’re shooting, and why both are
essential to success.
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