6. Inside Women in Tech SEO: Scaling Internationally Through Community

Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market. Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally. In this episode, Areej AbuAli breaks down why community has become a critical lever for growth today. She shares how trust, belonging, and shared experiences create value far beyond traditional marketing channels, and why it’s relevant worldwide. Expect a fresh perspective on why the strongest global brands don’t just acquire users, they build communities around them. About Areej: Areej is the founder of Women in Tech SEO, a global community at the intersection of marketing and technology. She started out as a computer engineer before moving into SEO, going on to lead technical and in-house teams at Verve Search, Zoopla, and Papier. In 2019, Areej launched Women in Tech SEO from a single tweet – it now has more than 12,000 members and 60,000 followers, with a mentorship program and conferences across the UK, Europe, and the US. As well as being an international speaker, Areej is a Google Women Techmaker ambassador, a UN Women UK delegate and author of Community Building for Marketers. What you’ll learn in this episode of Next Market Live: Why building your own community should be a last resort How a clear code of conduct protects both your members and your decisions Why 100 engaged members are worth more than 5,000 inactive ones How community demand should dictate where you expand internationally Where AI helps community building and where it quietly breaks it Why translation and multilingual content are about accessibility, not just growth Connect with Areej: LinkedIn Mentioned in the episode: Community Building for Marketers, Women in Tech SEO ► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free ► Questions? Reach us at support@weglot.com ► Check out Weglot Academy and join our multilingual SEO training: https://academy.weglot.com/ ► Let’s keep in touch! LinkedIn: /weglot Blog: https://blog.weglot.com/ Co-Prod: Monkeybird Studio: The Pod MUA: Livia Delacroix Hosted on Ausha. See ausha.co/privacy-policy for more information.