Alan Brender, "Pink Tsunami: The Hello Kitty Kawaii Wave that has Swept the World" (Headpress, 2026)

In his latest book, Pink Tsunami: The Hello Kitty Kawaii Wave that has Swept the World (Headpress 2026), Alan Brender delves into Hello Kitty the marketing wonder and cultural phenomenon, who has been around for 50 years. There are theme parks, restaurants, cafes and hotels dedicated to her. There are millions worldwide who buy Hello Kitty products, superfans who don’t know when to stop and amass thousands of items bearing Kitty’s countenance, and star fans, Lady Gaga and Britney Spears to name two, who do not think twice about purchasing a $50,000 Hello Kitty necklace. In Pink Tsunami you will hear about the fans, and Kitty’s designers and marketers and how they contributed to her popularity. But all is not glittery for this Queen of Kawaii. She has a dark side that even involves murder. Dive inside this book and all will be revealed.

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