Why Content Creation Feels So Hard (And How to Fix It)

Send us Fan Mail Five minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video ideas. For Amazon sellers, founders, and brand owners, staying close to customer feedback makes it easier to create tutorials and videos around problems people already care about. Need help with an Amazon brand? Book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu #ContentCreation #ContentMarketing #BrandBuilding #VoiceOfTheCustomer #EcommerceStrategy Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Why Content Creation Feels Hard 00:56 - Every Brand Is a Content Creator 01:42 - Stay Close to Customer Problems 02:24 - Understanding Customers Before Recording 03:09 - Turn Customer Questions Into Videos 03:42 - Why CEOs Need the Voice of the Customer ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show