NEW Amazon Ads Beta Feature For Increasing Your Conversions

Send us Fan Mail Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign. In this video, Noah Wickham from My Amazon Guy explains how the new setting works, how it fits into Amazon’s push toward collection ads and full-funnel marketing, and what sellers should check, including bids, target keywords, products, and campaign naming. Book a call with My Amazon Guy to get help with your Amazon Ads strategy: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #SponsoredProducts #SponsoredBrands #AmazonSellers Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - New Amazon Ads Beta Feature Overview 00:23 - What Does the "Increase Conversions" Setting Do? 01:00 - Sponsored Brands Collections & Search Placement Changes 02:06 - Customizing Targets, Bids, and Campaign Names 02:45 - Amazon’s Push for Full-Funnel Marketing 03:48 - Strategic Takeaways & PPC Budget Allocation ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show