Complete Amazon BFCM Marketing Setup to Target High-Intent Shoppers

Send us Fan Mail Amazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn holiday traffic into sales. Stop spending Q4 ad dollars on shoppers who won't buy, get an Amazon advertising plan built around high-intent customers before Black Friday hits: https://bit.ly/4jMZtxu #AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellers Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Q4 Customer Journey Analytics 01:00 - Four Stages of the Amazon Customer Journey 02:21 - Building Brand Awareness Before Black Friday 03:40 - Brand Search Ratio and Amazon Click-Through Rate 05:00 - Turning Product Views Into Potential Buyers 06:31 - Brand Tailored Promotions for Q4 08:01 - Targeting High-Intent Black Friday Shoppers 09:28 - New-to-Brand Sales and Repeat Customers 10:24 - Amazon Marketing Cloud Audience Targeting 11:38 - High-Value Customer Segments for Q4 13:05 - Creating AMC Audiences for Holiday Ads 14:55 - Cart Abandonment and Wish List Targeting 16:25 - New-to-Brand Customer Audiences 17:42 - Applying AMC Audiences to Ad Campaigns 19:23 - Creating Custom Audiences With AI and SQL 21:42 - Updating Amazon Marketing Cloud Audiences 22:22 - Amazon Full-Funnel Advertising Campaigns 23:18 - Sponsored Display Ads for Brand Awareness 24:48 - Sponsored Brands and Product Consideration 25:46 - Sponsored Products for Purchase Intent 27:02 - Setting Up Q4 Full-Funnel Campaigns 27:58 - Targeting Holiday Shoppers Before Black Friday ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show