Amazon Marketing Cloud Tutorial: Audiences & Report

Send us Fan Mail Amazon Marketing Cloud Audiences help sellers improve Sponsored Products targeting and ad performance. Noah Wickham explains how to use AMC audiences, customer data, and reporting to improve Amazon PPC campaigns. This Amazon Marketing Cloud tutorial covers seasonal advertising analysis, audience bid adjustments, and how to create AMC audiences without SQL. It also shows how sellers can target cart abandoners, off-Amazon shoppers, and high-value new-to-brand customers to improve ad targeting. Check your CTR, audit your SEO, and track your watch time, because more impressions mean nothing if nobody clicks or sticks around: https://bit.ly/4jMZtxu #AmazonMarketingCloud #AmazonPPC #AmazonAdvertising #SponsoredProducts Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Marketing Cloud Audiences Overview 01:04 - Amazon Marketing Cloud Use Cases and Reports 02:00 - Sponsored Products and Shopping Prompt Analysis 02:45 - Amazon Seasonal Advertising Exposure Analysis 03:25 - Setting Up Q4 Seasonal Ad Reporting 04:49 - How to Read AMC Seasonal Exposure Reports 06:28 - Choosing Amazon Marketing Cloud Use Cases 07:31 - AMC Audiences for Sponsored Products Campaigns 08:02 - Uploading Customer Data to AMC Audiences 09:15 - Creating AMC Audiences Without SQL 09:48 - How to Target Off-Peak Amazon Shoppers 10:42 - Targeting Customers Who Engaged Off Amazon 12:12 - How to Apply AMC Audiences to Ad Campaigns 13:37 - Amazon Cart Abandoner Audience Targeting 14:20 - High-Value New-to-Brand Customer Audiences 15:11 - Amazon Marketing Cloud Reporting and Customer Data ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show