
Personal Agents Are Replacing the Human Consumer | James Cadwallader
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James Cadwallader, co-founder and CEO of Profound, discusses raising $180 million at a $1.8 billion valuation to build the AI-native marketing stack. He breaks down how autonomous personal agents are transforming consumers into agentic shoppers, and how enterprise brands are shifting to agent-first marketing strategies. Check out our sponsor Lovable: https://lovable.dev. Turn ideas into software people love.
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Timestamps:
(00:00) Introduction
(01:08) Future Of Buying
(04:00) Building Agentic Growth Tools
(07:07) Gaming AI Search Algorithms
(10:39) Rise Of Personal Agents
(12:49) Transforming Enterprise Marketing
(17:24) Expanding Beyond Marketing
(21:11) AI Marketing Predictions
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