54.⁠ ⁠Lucy Georgia: Building a Running Brand So She Never Has to Rely on an Algorithm AGAIN

Lucy joins me this week to chat running, content creation, and launching her own sunglasses brand, Sonny. We go back to how we first met, why she kept her social media private for years, her Ironman 70.3 and marathon majors, the real story behind building Sonny from scratch, and a Room 101 where she tells me exactly what she can't stand...

Lucy: https://www.instagram.com/lucyge0rgia/?hl=en

Calum: ⁠https://www.instagram.com/calumgoddard/?hl=en⁠

Watch on Spotify:

⁠https://open.spotify.com/show/3WGIXQz6Pa0V9WIa4gIxOV?si=e19d4acb7b964eeb⁠

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YouTube channel: ⁠https://www.youtube.com/@UC4g2mhwrlRBzXhAsyXVWz4A ⁠

Contact: motionalintelligencepod@gmail.com

Chapters below.

00:00 - Kicking things off

0:45 - Welcoming Lucy Georgia

1:30 - How they met on the Tour de France

3:37 - The truth about her surname

5:18 - Keeping life private before going public

8:02 - Her first ever social media post

11:20 - Classics degree and life after uni

12:40 - Becoming a runfluencer

15:00 - Women, sport, and confidence

16:56 - Imposter syndrome in running

19:51 - Her first race: Hackney Half

22:25 - Investing in Runna

24:32 - Turning content into a business

28:42 - Losing the joy and burning out

29:06 - Keeping her relationship offline

31:44 - Dealing with online hate

33:19 - Taking on an Ironman 70.3

37:14 - Why she'll never do a full Ironman

42:16 - The idea behind Sonny sunglasses

45:48 - Designing and manufacturing the glasses

49:46 - Branding and choosing the name

53:27 - Unboxing Sonny sunglasses

56:10 - What's next for the brand

1:00:58 - Creator led brands and the future

1:04:49 - Why YouTube is her anchor

1:07:57 - Her favourite YouTube channels

1:14:39 - Room 101: things Lucy hates

1:24:11 - Wrapping up and where to buy Sonny