Momentum

Jordan Chenevier-Truchet | Bulldozer

Ahead of the marketing curve.

Host Jordan Chenevier-Truchet sits down with CMOs and VPs of Marketing/Growth to dive into the strategies, systems, and pivotal moments that make marketing a revenue driver.
Real conversations. Real numbers. Real insights from practitioners who've scaled companies from €1M to €100M ARR.

Produced by Bulldozer, the marketing collective behind €500M+ in pipeline generation.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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12 episodes
Updated May 13

Episodes12

Newest first

May 13 · 1 hr 14 min
April Dunford: The Positioning Mistakes That Kill B2B Deals - Momentum #6
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com April Dunford is the world's leading expert on B2B positioning and the author of Obviously Awe...
May 6 · 10 min
What Product-Led SEO REALLY means
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Google is dead. Everyone will use LLMs. Eli Schwartz disagrees and he explains why. In this...
April 29 · 1 hr 1 min
The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot - Momentum #5
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Kieran Flanagan is SVP Marketing, AI & GTM at HubSpot, comes from a software engineering b...
April 22 · 11 min
The Anti-Acquisition Channel: When Community Becomes the Product
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Most B2B communities are dead Slack groups. Dave Gerhardt built one that people actually pay f...
April 15 · 47 min
Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five) - Momentum #4
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Dave Gerhardt is the founder of Exit Five, a paid community of B2B marketing professionals, an...
April 8 · 14 min
How to Build a Content Engine That Creates Demand
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com In this extract, Alice de Courcy (ex-CMO at Cognism) breaks down how she shifted from lead gen...
April 1 · 55 min
The First-Time CMO Playbook (Alice de Courcy, ex-CMO at Cognism) - Momentum #3
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Alice de Courcy spent 7 years as CMO at Cognism, scaling the company from 3M to nearly 100M AR...
March 25 · 7 min
AI is the new Top of Funnel
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com In this extract, Eli Schwartz (SEO expert, author of Product-Led SEO) breaks down why the mark...
March 18 · 50 min
The Contrarian's Guide to SEO in the Age of Al (Eli Schwartz) - Momentum #2
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Eli Schwartz is the author of Product-Led SEO, the book that reframes how companies should thi...
March 11 · 10 min
AI and the future of websites
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com In this extract, Adrian Rosenkranz (CRO at Webflow) shares the data that is redefining the rol...
March 4 · 47 min
Is the Website Dead? Webflow’s CRO on AI Search & Zero-Click (Adrian Rosenkranz, CRO @Webflow) - Momentum #1
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com The web is changing faster than any marketing team can anticipate. Here's how to respond. Adri...
February 17 · 1 hr 5 min
Building an Enterprise Marketing Playbook (Christelle Arquié, Head of Marketing @PayPal) - Momentum #0
To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Christelle Arquié, 15 years in B2B marketing, from Talentsoft to Adyen, Libeo, and now Head of...