Missions to Movements

Why is Your Monthly Giving Program Not Growing?

April 15 · 16 min · Episode 232 · 17.9 MB
0:00-16:03

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Did you know monthly donors often have 85%+ retention rates, while many nonprofits are lucky to retain just 40% of one-time donors?

In this episode, I’m asking you to take a hard look at your fundraising calendar and answer one simple question: Is monthly giving actually a priority? For most organizations, it’s not.

We’ll talk about the shift from constantly raising money to building predictable, sustainable revenue, what metrics you should be tracking, and why making monthly giving a core part of your strategy is one of the most important moves you can make right now.

Resources & Links

This episode is presented by The Monthly Giving Builder.

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

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