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MaxBet Podcast

Why Gambling Should Be Entertainment First | Magnus Olsson

March 6 · 31 min · Season 8 · Episode 2 · 49.5 MB
0:00-31:43

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Magnus Olsson, CCO of Play'n GO, joins MaxBet to discuss the evolving economics of iGaming.

From hosting partners in the Formula 1 paddock to building games that players return to for years, Magnus shares how entertainment value and strong storytelling drive long-term retention.

The conversation covers U.S. regulatory hurdles, the differences between European and American gaming markets, and why the industry's future depends on attracting new online-first audiences.