Lange & Sohne CEO Wilhelm Schmid's Take on the Watch Market and Luxury Timepiece Design

Nov 28, 2025 · 32 min · 31.3 MB

0:00-32:32

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Barry sits down with A. Lange & Sohne CEO Wilhelm Schmid at the Audrain Newport Concours & Motor Week for a special edition of Masters in Business. Barry and Wilhelm compare watch and car design. They also discuss A. Lange & Sohne's philosophy on watchmaking. In addition, they cover innovations in watch mechanics and watch collecting. A. Lange & Sohne makes watches by hand, and Wilhelm discusses the production process. He and Barry also discuss the release of the new Saxonia Thin Onyx.

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