MarTech Podcast ™ // Marketing + Technology = Business Growth
Using Data To Drive Personalization
Sep 30, 2024 · 17 min · Episode 2107 · 17.1 MB
0:00-17:48
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Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Discover how Rakuten, a pioneer in online shopping rewards, leverages data to enhance customer experiences and drive engagement. Show Notes
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Show Notes
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