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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business Growth · Wednesday · 6 min

Let AI agents use your platform or force marketers into your UI?

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps and where it breaks. He explains what separates companies experimenting with AI from those actually shipping better marketing, how campaigns should function in the AI era, and how to deliver value to an audience without turning it into a sales pitch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

0:00-6:45
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Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps and where it breaks. He explains what separates companies experimenting with AI from those actually shipping better marketing, how campaigns should function in the AI era, and how to deliver value to an audience without turning it into a sales pitch.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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