Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media)
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Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to setting expectations, campaign evaluation, and nurturing leads. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
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