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Artwork for MarTech Podcast ™ // Marketing + Technology = Business Growth
MarTech Podcast ™ // Marketing + Technology = Business Growth · June 24 · 2 min

Ban this phrase from every AI marketing keynote

AI marketing buzzwords obscure real business value. Amanda Cole, CMO of Bloomreach, explains why marketers should stop using "AI" and "democratize" in presentations. She advocates for focusing on practical customer data unification and real-time personalization strategies. Cole discusses how modern ecommerce platforms should seamlessly integrate predictive models without the marketing hype. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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AI marketing buzzwords obscure real business value. Amanda Cole, CMO of Bloomreach, explains why marketers should stop using "AI" and "democratize" in presentations. She advocates for focusing on practical customer data unification and real-time personalization strategies. Cole discusses how modern ecommerce platforms should seamlessly integrate predictive models without the marketing hype.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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