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Marketplace All-in-One · Yesterday · 8 min

Can Silicon Valley give AI good taste?

Generative AI models can produce enormous volumes of text, images and video in seconds. But without expert human instruction, the output is often generic. (You might say slop.) A number of startups in Silicon Valley are on a mission to change that by giving AI a more human sense of taste. Marketplace’s Meghan McCarty Carino spoke with critic and journalist Sophie Haigney about what taste is and whether artificial intelligence can truly replicate it.

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Generative AI models can produce enormous volumes of text, images and video in seconds. But without expert human instruction, the output is often generic. (You might say slop.)


A number of startups in Silicon Valley are on a mission to change that by giving AI a more human sense of taste.


Marketplace’s Meghan McCarty Carino spoke with critic and journalist Sophie Haigney about what taste is and whether artificial intelligence can truly replicate it.

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