Marketing Your Business - Marketing Strategies for Business Owners

269: Why He Sells His Most Expensive Program First (Not Last) - Victor Damasio

June 22 · 51 min · Season 2 · Episode 269 · 74.8 MB

0:00-51:58

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Victor Damásio left law in Brazil, built a beloved marketing community, then flipped his entire value ladder and went from 20K to 200K a month. In this episode he breaks down the high-ticket-first move, the audio message he sends every new follower, the four questions that sold over 20 million, and the honest mistake he made along the way.

Victor is a Brazilian marketer and educator who helps people get paid for what they know instead of what they do. His path: a lawyer who hated his job, then a top affiliate, then the builder of a beloved recurring membership, then a high-ticket coaching practice. His big move was reversing the conventional value ladder to lead with his most expensive offer, dropping to the low ticket only on a no.

In this conversation, Victor reveals:

- Why he left law (and the hard moment that pushed him)

- The first guitar course in Brazil and the affiliate years

- The recurring membership he built after a workshop with Stu

- The value-ladder flip: high ticket first, low ticket only on a no

- The honest cost of that flip and the community he let fade

- The audio message he sends the moment someone hits follow

- The four-question application he says sold more than 20 million dollars

- Why his top high-ticket hire is a gatekeeper, not a paid closer

- How becoming a father changed how he runs his whole business

FREE RESOURCE: Get the one-page social-selling and application playbook

-> https://podcast.stu.me