Marketing Your Business - Marketing Strategies for Business Owners

266: He Saw 15,000 Leads a Week. So He Tore Everything Down - Ricardo Teixeira

June 8 · 43 min · Season 2 · Episode 266 · 62.9 MB

0:00-43:43

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Ricardo Teixeira ran 5 to 6 launches a year in Portugal (about 45 days each), then tore the whole model down and went evergreen. The surprise: his show-up rate went UP. In this episode he breaks down the evergreen pivot, the AI that calls every registrant the morning of day one, the sales team that turns a no into a 12K yes, and the mindset shift behind all of it.

Ricardo built a business in Portugal around education and software and says he has helped thousands of entrepreneurs there. He ran a launch machine of 5 to 6 launches a year, then rebuilt everything into evergreen after seeing another marketer run an evergreen launch every single week pulling 10,000 to 15,000 leads.

In this conversation, Ricardo reveals:

- The clean three-tier offer ladder (and how a conversation in Kenya simplified it)

- The out-of-the-box ads that made 30 percent of his audience dislike him at first

- Why he tore down a launch model that was working

- The evergreen pivot that made his show-up rate go UP

- The AI voice tool that calls every registrant the morning of day one

- What he does with the 98 out of 100 people who do not buy

- His three-role sales team: setter, closer, farmer

- The blended delivery model that took retention to 70 percent

- The give-90-live-on-10 mindset shift behind it all

FREE RESOURCE: Get the full Ricardo evergreen + sales-team playbook

-> https://podcast.stu.me