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Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

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Yesterday · 15 min
The Two Things We're Doing For The Rest Of 2026
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil asks Eric to name the two things he is actually doing for the rest of 2026, and the answer is less about tools than you would expect. Along the way they share their own survey of 100 companies on AI agent adoption, and the numbers are far below the hype. Neil also gives away the specific tactic he is using to get cited by ChatGPT and Gemini. Key takeaways ◾Of 100 companies surveyed, only 17 use AI agents in marketing at all, and just 3.5% of their marketing staff. ◾The fastest route into AI answers is getting into the same articles that already cite your competitors. ◾Shipping constantly beats one big launch. Staying top of mind is the strategy. Chapters 00:00 Marketing and Hiring Priorities 02:55 What Counts as an Agent 06:20 2026 Focus Areas 10:43 Europe and Service Expansion
Tuesday · 24 min
Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbook
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Reddit's citations in ChatGPT have collapsed to almost nothing, and so have the review sites. Eric pulls up the PromptWatch data live and Neil reads what it means for anyone who built a strategy on those placements. Then they turn to the money side: how to underwrite a deal, what a creative agency is really worth, and what Sequoia's 'services are the new software' thesis does to agency valuations. Key takeaways ◾Reddit and the big review sites have been almost entirely cut out of ChatGPT's citations. ◾The marketer's job is shifting from ranking pages to being the source an AI quotes. ◾Founder retention is not one structure. Name which model each founder is actually in before you buy. Chapters 00:00 Reddit’s Decline 01:57 The Marketer’s Shift 04:14 Deal Underwriting Logic 07:36 Valuing Creative Agencies 12:56 M&A Patience Pays 18:01 Eric's Agency M&A Thesis
Monday · 27 min
Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil open on Travis Kalanick's take on founders, and end up somewhere much less comfortable: the research says the people pushed hardest early on are rarely the ones who end up best. They get into what founder drive actually is, why the two of them handle being crossed differently, how first-principles thinking changes a deal, and the Four Seasons founder's brutal one-line definition of excellence. Key takeaways ◾Being a founder is about pushing, not driving. The title on the org chart is not what makes it work. ◾Across 34,000 top performers, early standouts and eventual world-class performers are almost never the same people. ◾Excellence, per the Four Seasons founder, is the capacity to take pain. Suffering is built into the job. Chapters 00:00 Founder Drive 04:20 Seasons of Work 08:32 What Actually Makes Them Angry 11:53 First Principles Dealmaking 13:58 Protein and Macros 16:25 Trade-Offs Everywhere 17:55 Tiger Parent Pressure 20:27 Raising Without Resentment 24:01 Defining Excellence 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
Friday · 17 min
How To Rank #1 On ChatGPT By... Gaming It?
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A cafe in San Francisco lets startups pay to brand the drinks, so you can order an ElevenLatte or a MongoDB Greens. Eric thinks it is genius and cheap. Then the segment everyone will argue about: an Instagram reel showing a brand that does not exist ranked number one on ChatGPT for a real query. Neil and Eric take apart how it was done, why AEO is still SEO underneath, what Kimi's download and DAU curve says about Chinese model adoption, and why the Philippines back office grew instead of collapsing after ChatGPT. Key takeaways ◾Brand in the places your buyer already stands, not just the feed ◾If you can game it, it is a ranking system, and ranking systems are SEO ◾AI made offshore work more valuable, employment is up 20% and revenue up 30% Chapters 00:00 Intro Etiquette Matters 00:07 Branding in Public Places 03:22 Ranking on ChatGPT 05:34 AEO Is Still SEO 06:16 Kimi’s Growth Surge 08:41 Marketable Moments Matter 12:19 AI Creates More Jobs
August 20 · 24 min
WD-40 Turned AI Ad Production Into A Growth Lever
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire China is releasing models that are not as good and are good enough, at a fraction of the cost, and getting real penetration in the United States. Neil and Eric work through what that does to pricing, then get to WD-40, which used Amazon's generative video ads to triple daily unit volume with an 86% new-to-brand rate and a 45% higher click-through rate. Eric's answer to every founder asking whether this kills agencies is the same question back: who is going to maintain it. He had that exact conversation with a multi-billion dollar hospitality company this week. Key takeaways ◾Good enough at a tenth of the price is a pricing event, not a quality debate ◾AI ad production collapses cost per asset, it does not manage the account ◾Every founder building agents for each team member is telling you they are understaffed Chapters 00:00 China’s Price Disruption 03:55 Raising the AI Bar 05:10 Marketing Needs Adaptability 08:43 Singapore’s AI Optimism 11:05 WD-40’s AI Ad Win 15:13 Why Agencies Still Matter 15:37 Agentic Web Future
August 19 · 23 min
Will This Be The Info Marketer's Decade In Software?
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Clay Collins predicts the indie hacker is about to get crushed by the direct response marketer who learned to ship software, and Neil and Eric react as two people who have straddled both sides. Their generation sold ebooks and courses because that was the only thing you could build without engineers, and the wall was never talent, it was operational. That wall is gone. They also cover the SBA loan changes worth watching, and then the harder question underneath all of it: if AI does the thinking, what happens to the people who stop wanting to think. Key takeaways ◾The engineering advantage evaporated, the marketing advantage did not ◾Twenty years of learning how to make strangers care now ships in a weekend ◾Cognitive polarization is the real risk, not job replacement Chapters 00:00 Content, Careers, and Time 04:22 SBA Loan Changes 05:29 Direct Marketers in Software 11:29 Intelligence and Volition 17:48 AI Sentiment Divide 19:16 Wealth Preservation Fears
August 17 · 16 min
Why We Start SEO With The Customer, Not The Keyword
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Most SEO starts with keyword research. Neil and Eric start somewhere else entirely: the customer. Neil breaks down audience-first SEO, the approach Single Grain's Nicky Lamb wrote up and the one they have been quietly running for clients. Take wealth management: 2.7 million monthly searches in the US, and almost none of them are one audience. Someone trying to understand the term, someone saving for retirement, a business owner preparing for a sale and an ultra high net worth family are four different buyers behind the same keyword. Then Eric walks through the company brain he is rolling into ClickFlow, and what Atlassian's numbers say about where a SaaS moat actually sits. Key takeaways ◾Start with the ICP, not the keyword list, and the queries sort themselves ◾One high-volume term usually hides four buyers who need four different pages ◾A software moat is context and workflow, not the model underneath Chapters 00:00 Audience First SEO 02:19 ClickFlow Content Workflow 07:48 Atlassian and SaaS Moats 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
August 13 · 17 min
PLG Is Dead. It's Now About ALG
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Vercel's Guillermo Rauch says agent-led growth replaces product-led growth: let agents adopt your product first, take meetings only if you have to, and treat months of meetings as the signal that this was never your customer. Eric runs it against the Higgsfield playbook, zero to $400M ARR in fourteen months on daily X launches and thousands of creators posting every day. It closes on Leopold's LP letter, Charlie Munger's three ways to go broke, and what four turns of leverage does to a 20% drawdown. Key takeaways ◾If an agent cannot discover, read, and use your product, you are invisible to the next buyer ◾Distribution at Higgsfield's pace is a daily habit, not a campaign ◾Leverage turns a recoverable drawdown into an unrecoverable one Chapters 00:00 From PLG to ALG 02:48 AI Distribution Machines 10:35 Leverage, Risk, and Scale
August 12 · 27 min
The Best Marketers Are Becoming Part-Time Engineers
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A Procter & Gamble study shows every single role is now part marketing and part engineering, whatever the job title says. Eric maps it to the Coinbase pot-of-one idea and admits he builds more than he used to. From there: how Palantir landed and expanded on the cheap with forward-deployed engineers, why today's wow is tomorrow's average, and a long practical walkthrough of running ChatGPT Voice as a hands-free agent that controls the other agents on his machine. Key takeaways ◾Every role is converging on part marketer, part builder, regardless of title ◾Forward-deployed engineering is a sales motion, not an engineering one ◾Voice is the interface that makes an agent stack usable while you do other things Chapters 00:00 Everyone Becomes a Builder 07:50 AI Changes Workflows 12:47 Voice Agents at Work
August 11 · 23 min
NVIDIA's Unusual Bets That Made Them The Biggest Company In The World
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Would you burn an entire year of profit, walk away from your core customer, and bet the company on unproven technology that falls flat for its first twelve months? That is the decision NVIDIA actually made, and Eric walks through it from Thinking Machine. Neil answers honestly. The back half turns personal: Neil is recording from Legoland mid-vacation, and the two get into what it took to actually take the time off, being alone with his kids for the first time, and what that trade looks like when you run a company. Key takeaways ◾The bets that look reckless in year one are the ones with no competition in year five ◾Founder control is what makes an unpopular decade-long bet survivable ◾Time off is an operating decision, not a reward you earn later Chapters 00:00 Nvidia's Big Bet 04:18 The Sega Deal and Near-Bankruptcy 08:59 Six Flat Years After CUDA 12:14 Vacation and Family Life 17:52 Bored on Vacation, Hunting Deals
August 10 · 15 min
Airtable's Acquisition Tells Us One Lesson
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Airtable sold to Bending Spoons for $1.25B in cash, and the internet immediately called it a down round. Eric pulls up Jason Lemkin's numbers and the actual purchase agreement to show what really happened: 3.1x ARR growth since 2021, $900M sitting in the bank, and a reorganization that carved the HyperAgent business out into its own entity before the deal closed. Then Alfred Lin's Empire State Building versus Millennium Tower piece on why speed is the core operating value, and why Jensen Huang has never fired anyone. Key takeaways ◾A headline acquisition price tells you almost nothing until you read the reorg clause ◾Speed is not a nice-to-have operating value, it is the one that compounds ◾Public, brutal feedback can retain people better than quiet firing does Chapters 00:00 Airtable Deal Breakdown 03:20 Bending Spoons Playbook 06:06 Speed Above All 09:41 Jensen's Tough Love
August 6 · 17 min
Content vs Paid Ads: The Answer Is Both
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric listens to two people argue organic content versus paid ads and calls the whole debate stupid, because the answer is both. From there into the ROI of podcasting after nearly ten years of doing this one, using the Forbes highest-paid list as a reality check, and finally why recruiting is higher leverage than managing when you are small. Key takeaways ◾ Content versus paid is a false binary, and the answer is both ◾ Buying growth can beat building it, if you know what you are buying ◾ Recruit better people and you spend less time managing them Chapters 00:00 Content vs paid ads 05:53 The ROI of podcasting 07:53 Sponsor break 10:51 Recruiting beats managing
August 5 · 19 min
What We Got Wrong About Social In 2026
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A full, honest audit of their own social strategy. They set a 2025 plan to ramp volume, raise quality and lean more personal, and here they grade it. Neil puts social at two to three percent of attributable revenue, explains why it works for mid-market and SMB but not for enterprise, and makes the point that an enterprise logo on a five thousand dollar contract is not an enterprise deal. Eric breaks down the webinar formats that convert and why he copies proven ones rather than inventing his own. Key takeaways ◾ Social is 2 to 3% of attributable revenue, and still worth doing ◾ Social opens enterprise doors but rarely closes enterprise contracts ◾ Copy the formats that already convert instead of building from scratch Chapters 00:00 Our 2025 social plan vs mid-2026 reality 07:46 Sponsor break
August 4 · 29 min
The AI Models That Are 100x Cheaper
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil spends 60 to 70% of his time reaching out to companies to buy, and explains when he wants founders to stay and when he does not, plus where global agency RFPs actually come from. Eric makes the case for open weights in marketing, where models like GLM 5.2 and Kimi K3 cut costs 25 to 100x on high-volume creative work. They then get into what nobody in his AI executive group could answer: how you actually measure the ROI of AI, why token usage is a terrible metric, and why revenue per employee is a better one. Closes on Jensen Huang's first post and Anthropic's MCP release finally being practical for non-technical marketers. Key takeaways ◾ Open weights cut 25 to 100x on high-volume creative, and that is the marketing case ◾ Measure AI on revenue per employee, not on token spend ◾ The CEOs who spent last year cutting headcount have quietly backtracked Chapters 00:00 How Neil splits his time: recruiting and buying companies 01:05 Buying businesses, and whether founders stay 03:17 Where the global RFPs actually come from 06:33 Why open weights matter for marketing 09:46 Measuring the ROI of AI 12:59 Sponsor break 17:00 Jensen Huang's first post and the open-weights letter 23:34 MCPs get practical
August 3 · 21 min
Google Is Burning Its Free Cash Flow To Win AI
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric open on Google going negative on free cash flow to win the AI race, and ask whether it is a reckless bet or the only move a company with that much distribution can make. They use Naval's point about cheap software pushing value toward vertically integrated businesses to explain why agencies are turning into “brains”, including what the Google Ads team told Eric about traditional agencies this week, and finish on ChatGPT Voice as a genuine daily operating tool rather than a novelty. Key takeaways ◾ Google is spending free cash flow, not spare cash, to win AI ◾ Cheap software moves the value to vertically integrated, opinionated businesses ◾ Voice is turning AI from a tool you open into a system you run the day on Chapters 00:00 Google's AI cash bet 03:40 Naval: cheap software moves value to verticals 05:30 Agencies evolve into brains 08:22 ChatGPT Voice as a daily command centre 10:12 Sponsor break 14:47 Which AI companies do you trust with your data? 17:35 Agentic recruiting workflows
July 30 · 26 min
I Tested Sol 5.6 vs Fable 5 on Real Marketing Work (Clear Winner)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric ran Sol 5.6 against Fable 5 on real marketing work: an Amazon investment analysis, one-shot website builds, YouTube thumbnails that hit 6-7% CTR, and clip selection with hooks. His verdict: Sol finishes jobs with less back and forth. Neil's rule: never marry one model. Then why 62% direct traffic means brand is working, the AI-native org structure Eric's team published, and both hosts' hiring anti-pitch: passion, standards, and moving fast on people. Key takeaways ◾Judge models on finished jobs, not clever answers ◾Direct traffic is the scoreboard for brand strength ◾Hire people who tell you what to do, and move quickly when it's not working Chapters 00:00 Testing AI Models for Marketing 07:09 Brand Power Drives Direct Traffic 09:29 Building AI-Native Teams 21:04 Hiring, Standards, and Anti-Selling 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
July 29 · 24 min
Ben Affleck Sold His AI Startup to Netflix for $587M (Here's the Real Lesson)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire A VC asked Eric the classic question about SingleBrain: if anyone can build it, what's the moat? His answer: maintenance, optimization, and upgrades are the real business. Then Ben Affleck sells InterPositive to Netflix for $587M in cash: a 16-person team that taught AI how real films are made. Chamath's warning on restricting Chinese AI models, and a full masterclass on networks: the double opt-in, Neil's box-derby story that led to a Hearst introduction, and why you build a network by not trying to. Key takeaways ◾Industry craft is the moat: vertical tools built by people who know the work win ◾Target buyers who pay for outcomes, not tech teams who build in-house ◾Networks compound through genuine relationships, not business cards Chapters 00:00 Netflix Buys AI Startup 07:08 AI Tools and Industry Craft 09:00 How Real Networks Grow 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
July 28 · 15 min
AI Token Spend Just Matched Payroll at This Company (This Is the Future)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric shares Sahil Lavingia's chart: June 2026 was the first month Gumroad spent as much on AI tokens as on human payroll. They debate what that means at scale, then dig into Elon's Economist interview: AI timelines, universal income, fear marketing, and why 87% of Chinese respondents are net positive on AI while most Americans are afraid. Eric closes on open-source models catching the frontier and why regulation can't put the genie back. Key takeaways ◾AI spend matching payroll is coming for more companies; the only question is speed ◾Fear is a marketing choice: how leaders talk about AI shapes adoption ◾Open-source models catching up changes the whole regulatory debate Chapters 00:00 Gumroad's AI Payroll Shift 01:59 Elon's AI Future Debate 07:48 Free Markets vs Regulation 08:33 Home Base and New Deals 11:11 Organic Growth and Enterprise Sales 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
July 27 · 22 min
The Most Popular Brand Isn't the Most Profitable (Beckham, Claude & a $1B Raise)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric brings marketing lessons from Lake Como: a fourth-generation craftsman selling $1,000-quality shoes for $150, and why a couple of grand a month on a hotel display case beats most ad spend. Then the World Cup: Haaland won the brand game, and Beckham proves popularity is not the same thing as profit. Neil shows ChatGPT at 77 on Google Trends vs Claude at 19, while Anthropic wins on revenue. They close on Junior Bridgman's quiet path from NBA bench to $1.4 billion and IM8's billion from General Catalyst's Customer Value Fund. Key takeaways ◾The best-known brand is not automatically the most profitable business ◾Compounding beats stardom: interest plus time wins ◾Sometimes the right move is not scaling Chapters 00:00 Marketing Lessons from a Lake Como Conference 03:10 World Cup Brand Power 08:27 Compute and AI Constraints 13:12 Behind the Scenes at Events 14:43 Beckham and Business Compounding 17:12 Raising a Billion for Growth 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel
July 23 · 25 min
GPT Sol 5.6 vs Claude Fable 5 For Marketing (Which Wins?)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric tested GPT Sol 5.6 against Claude Fable 5 on real marketing jobs: websites, thumbnails, clips, recruiting, and growth analysis. Final score: Sol 4, Fable 0 - even though Fable had better ideas and design. They also unpack Anthropic and Blackstone's $1.5B bet that implementation is the next trillion-dollar AI business, model wars, valuations, and why marketing pressure is finally easing. Key takeaways ◾The new model benchmark is finishing jobs, not sounding smart ◾Implementation, not models, is the next AI gold rush ◾Expectations are normalizing: marketing pressure is easing Chapters 00:00 Sol 5.6 vs Fable 5 and the model wars 08:24 Chips, bottlenecks, and AI demand 09:41 Valuations, PE, and services 18:19 Marketing pressure is easing 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

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