Is SEO changing? What Google's changes mean for your small business

Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online. 

First up, Google released its first official guidance on AI optimization. They've also said you don't need to say AEO or GEO; in their eyes, it's all just SEO. You can read their official guidance here - https://developers.google.com/search/docs/fundamentals/ai-optimization-guide

Second, they're changing the search experience, and most queries will be answered by AI, not via a list of links on the search results page like we're used to. 

Finally, what does this mean for your small business? It means you need to make sure you're doing SEO, you've adjusted your content strategy to focus on what they call non-commodity content, and you're following SEO best practices to keep your business visible in this new online search experience. 

If you're already in Simple SEO Content or working with me 1:1, you're fine, everything we're doing is correct and is in alignment with the new guidance. If you're still trying to do this on your own, now is the time to start working together. Join me in Simple SEO Content or work with me one-on-one, and I'll guide you through what you need to do to remain visible so you can generate leads and make money. 

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My favorite marketing tools (affiliate links) 

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky 

SEO Tool - Ubersuggest 

 

 
 
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