Marketing and Margaritas

Dupes.... But For Programs

March 18 · 27 min · 31.2 MB
0:00-27:37

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We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business.

From calendar apps to course builders and memberships — there’s a cheaper version of almost everything.

In this episode, we're breaking down the truth about buying lower-cost alternatives to premium programs and when it’s a smart move vs. when it’s a shortcut that slows you down.

If you’ve ever debated whether to invest big or go budget, this episode will help you make the decision with clarity (and confidence).