Black Friday Rapid Fire - All Your Questions Answered

Black Friday success doesn’t start when your sale goes live. It starts months before. Following on from our last Black Friday episode, we’re answering some of the biggest questions we received from business owners about what they should actually be doing now to prepare for the busiest sales period of the year. We break down how early you should launch your Black Friday promotion and how long your sale should. We also dive into how to build and warm your email list before November, what to do if your email list has gone cold, and how to improve engagement and deliverability before inboxes become flooded with promotions. Plus, Maddi shares the top-of-funnel content strategies brands should be running now; from founder and brand storytelling to objection-handling content, creator campaigns and AI cartoon explainer ads—to build awareness, trust and a warmer audience before Black Friday arrives. Whether you’re a smaller ecommerce brand or already investing heavily in paid advertising, this episode will help you build the foundations for a stronger, more profitable Black Friday period.