Why People are Drinking Less & GLP-1 Drug Impact on Alcohol Consumption
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Marten Lodewijks, managing director and president of IWSR, breaks down what’s behind the decline in global alcohol consumption. He discusses how emerging markets are impacting overall consumption trends, misconceptions about Gen Z’s role in the decline, and the boom of ready-to-drink cocktails. Marten also weighs in on how GLP-1 drugs are impacting global alcohol trends.
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