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Make It Pretty Please · August 9 · 1 hr 4 min

Are Our Target Customers Real or Constructed?

When a brand decides to reach a new target customer, are we discovering a real opportunity — or constructing a customer around the product we already want to build? Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e3-target-customers-real-constructed/

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When a brand decides to reach a new target customer, are we discovering a real opportunity — or constructing a customer around the product we already want to build?


Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e3-target-customers-real-constructed/

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