Episode 001 - Revenue Management

Within a couple of weeks, historic data as the foundation of revenue management and pricing decision criteria have become much less important or even irrelevant. Especially in the aftermath of the Corona crisis, real-time data will play a much more important role. Based on current insights, revenue management and pricing have to be done differently. In this podcast, Lufthansa Consulting's Georg Baust discusses the importance of approaching data as the foundation of decision making in a different manner and gives his thoughts on further developments in an industry driven by the demand in the post Covid-19 era. Moderator: Florian Schwendner – Senior Consultant Expert: Georg Baust – Associate Partner and Head of Sales & Revenue Management Solution Group