Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs, and Engaging the Next Generation (#699)

This episode is also available on Loyalty TV.

In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally.

He helps in market, regional and global teams deliver world leading co-brands and partnerships for Visa clients, focusing on every aspect from new business development to existing portfolio enhancement. Andy brings a deep experience of Co-brand, Cards, Loyalty, and banking having led the Visa Co-brand partnership development function in the Asia Pacific region before relocating to the North America.

Today we’ll be learning about his favourite books, the secrets behind co-branded cards, all about VISA and loyalty programs that actually work, and how to engage Gen Z.

Hosted by Charlie Hills

Show Notes :

1) Andy Chalcroft

2) VISA

3) European Loyalty Whitepaper

4) Mando-Connect

5) A Brief History of Time by Stephen Hawking (Book)