#563: How to Scale a Telco Loyalty Platform into a Technology Platform Across Multiple Countries?

Mateboho Malope holds a strategic group-wide portfolio to reflect the strategy that Vodacom is embarking upon. Vodacom is a 30 year old telco giant transformed into a fintec platform with over 500m customers on its addressable base.

Vodacom launched Vodabucks almost 4 years ago in South Africa and is now scaling it across the African continent, with a recent programme launch in Tanzania.

Its impressive fintec platform mpesa sees a $340bn p.a. processed across 51 million customers. Mateboho’s biggest learnings address the cultural differences in countries across Africa and in conclusion Mateboho see the Vodabucks strategy as a way to amplify value for consumers and drive incrementality for the Vodacom enterprise.

Hosted by Amanda Cromhout

Show notes:

1) Mateboho Malope

2) Vodacom

3) Vodabucks

4) #63: Vodacom South Africa Launches Vodabucks