#536:Gen-Z Loyalty Unveiled: Exploring VOXI Drop

This episode focuses on VOXI Drop – Vodafone UK’s multi-award winning Gen-Z targeted surprise and delight loyalty programme.

With Matt Eldridge and Jonny Greenslade-Cross, the VOXI Proposition and VOXI Drop Proposition Leads. They are both telco loyalty specialists – Matt has delivered a number of successful loyalty initiatives over the years. In 2012 he launched “Additions” - Carphone Warehouses’ innovative loyalty program, he then led EE’s loyalty strategy for a number of years before moving to VOXI in 2022. Jonny has worked across Vodafone and VOXI since 2021, in numerous digital and loyalty roles.

Today we will be learning about their favourite loyalty programmes, how VOXI Drop is building real customer engagement with its Gen Z audience and all about their plans for the future.

Hosted by Charlie Hills

Show Notes:

1)Jonny Greenslade-Cross

2) Matthew Eldridge

3) ⁠⁠⁠⁠⁠VOXI Drop

4) European Loyalty Whitepaper

5) Mando-Connect

6) YouGov