#20: Leveraging customer passions for your loyalty programme.

Jan 29, 2020 · 46 min · Season 1 · Episode 20 · 55.7 MB

0:00-46:25

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Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to this episode to hear partnerships expert Tom Sugg from Brand Culture London explain how to leverage the power of the world's most popular entertainment brands as partners to engage your customers around their passion points.