Let's talk about Verticals · July 29 · 1 hr 23 min
116 - Irvin Gelb - Brands, Budgets & AI: The Next Era of Vertical Drama...
0:00-1:23:38
transcript
show notes
In this episode, I’m joined by visionary and talent manager Irvin Gelb @irvingelbmedia for an insightful and forward-thinking conversation about the current state - and future potential - of the vertical drama industry. 🎬📱
We discuss why it is so important for producers, platforms, and creatives to truly listen to their audience and understand what viewers actually want to see. What developments and changes are needed to improve storytelling, create more diverse and compelling narratives, and help the industry continue to evolve?
Irvin also shares his perspective on the opportunities within the vertical market and the future of product placement. How can brands be integrated into stories in a natural and authentic way - and could brand partnerships help bring larger budgets, higher production values, and greater creative possibilities to vertical productions? 💡📈
Of course, we also dive into one of the industry’s biggest current topics: artificial intelligence. We explore how AI can be used responsibly and meaningfully to support productions and creative processes, while also addressing the areas in which it may currently pose a growing threat to creatives, talent, and the industry itself. 🤖
A fascinating conversation about audiences, storytelling, innovation, financing, AI, and what the next chapter of vertical entertainment could look like. 🚀
#podcast #new #community #vertical #bts
We discuss why it is so important for producers, platforms, and creatives to truly listen to their audience and understand what viewers actually want to see. What developments and changes are needed to improve storytelling, create more diverse and compelling narratives, and help the industry continue to evolve?
Irvin also shares his perspective on the opportunities within the vertical market and the future of product placement. How can brands be integrated into stories in a natural and authentic way - and could brand partnerships help bring larger budgets, higher production values, and greater creative possibilities to vertical productions? 💡📈
Of course, we also dive into one of the industry’s biggest current topics: artificial intelligence. We explore how AI can be used responsibly and meaningfully to support productions and creative processes, while also addressing the areas in which it may currently pose a growing threat to creatives, talent, and the industry itself. 🤖
A fascinating conversation about audiences, storytelling, innovation, financing, AI, and what the next chapter of vertical entertainment could look like. 🚀
#podcast #new #community #vertical #bts
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