AI, leadership and purpose: What the charity sector needs next

Welcome to our first episode of 2026!

In this special episode of Leaders with Purpose, our hosts are joined by Zoe Amar - AI and digital transformation expert in the charity sector, founder of Zoe Amar Digital, and co-chair of the Charity AI Task Force.

Zoe shares her deeply human leadership journey, from early career pivots and moments of self-doubt to shaping how charities could approach AI, digital skills and responsible innovation today. 

Together, they explore what it really means to lead through uncertainty, especially when the pace of digital change feels relentless.

This conversation goes far beyond technology. We talk about vulnerability in leadership, representation and belonging, and why curiosity, service design and ethical decision-making matter more than ever as AI reshapes organisations.

You’ll hear:
→ Why AI adoption is a leadership challenge, not a technical one
→ How leaders can build confidence while sitting with uncertainty
→ The future of governance, rethinking trusteeship and the skills needed for a successful future
→ What the Charity Digital Skills Report reveals about readiness, risk and opportunity
→ The case for service design, user needs and inclusion at the heart of innovation
→ And much more!

This episode is essential listening for charity leaders, trustees, policymakers and anyone grappling with how to lead responsibly in a rapidly changing and AI world. Listen now and join the conversation!

If this episode resonates, don’t forget to like, subscribe, and share with someone who’s thinking deeply about leadership, purpose and the future of work.

Connect with us:
Zoe Amar: https://www.linkedin.com/in/zoeamar/
Rebecca Hull: https://www.linkedin.com/in/rebecca-hull-75a78b39/
Louise Lai: https://www.linkedin.com/in/louise-lai-3958962a/
manifesto: https://manifesto.co.uk/