The Jane Birkin Moment That Changed Everything | Behind Building Sellier

June 17 · 48 min · Episode 82 · 46.9 MB

0:00-48:51

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In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.

She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.

In this episode, we cover:

How Hanushka transitioned from Law to luxury retail
Building luxury handbag retailer, Selier
Behind the Jane Birkin auction
Effectively growing a business through social media
Benefits of the Sellier x Flannels partnership
What people are getting wrong about entrepreneurship
Introducing JUICE and taboos around feminine hygiene

Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Hanushka

03:24 Building Sellier

09:10 Creating Virality on Social

14:12 Behind The Jane Birkin Auction

20:50 Viral Marketing Playbook

25:21 Behind The Flannels Partnership Expansion

28:00 Navigating Motherhood & Ambition

31:25 Introducing JUICE

33:09 Handling Business Criticism

37:58 Redefining Success

40:18 Embrace The Cringe

41:22 Rocket Round Advice

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FOLLOW HANUSHKA

Hanushka’s Instagram: https://www.instagram.com/hanushkaa/

Sellier: https://www.instagram.com/sellierknightsbridge/

JUICE: https://www.instagram.com/wearejuicers/

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