FTC proposes rule to crack down on personalized pricing

Some potential good news for consumers! The FTC says that companies that secretly change prices of goods based on how much they think you'll pay for something could face some stiff federal charges. Some retailers have begun to use customers' private data to change the price of goods depending on the person. So some people may pay more for the same thing because the retailer thinks they would. Now, the Federal Trade Commission proposes a policy change that would add some severe penalties should retailers use this kind of pricing.