Laney Crowell: She Turned Her Community into a $100M Beauty Brand

Laney Crowell is the founder and CEO of Saie Beauty, a clean beauty brand that grew directly out of conversations with her own online community. In this episode, she and Rivki talk about her winding path from movie producing to editorial to Estée Lauder before starting Saie, how listening to her community shaped the brand's name, products, and bestsellers like Glowy Super Gel, and why she's never once thought of the beauty space as too crowded to break into. They also discuss her leadership philosophy rooted in joy rather than fear, the scrappy early days of building a brand with almost no budget, and the one piece of advice she'd give her younger self about scaling operations. 📌 Rivki's IG:rivkirabinowitz | TikTok: rivkirabinowitz 📌 Laney's IG: laney 00:00 Intro 03:17 Why She Started Saie 05:06 Problem-Solving Over Roadblocks 07:11 What Leadership Looks Like for Her 09:25 Building Saie's Brand Identity 12:04 The Scrappy Early Days 13:24 Her First Hire & Building Slowly 15:26 Listening to Community 17:12 Glowy Super Gel: The Product She Didn't Test 19:23 Standing Out in a Crowded Industry 24:00 Advice to Her Younger Self 26:08 Rapid Fire: Beauty Favorites