Skip to content
Sign in
Artwork for JUST Branding
JUST Branding · June 8 · 43 min

S07.EP09 - From Execution to Expertise with David C. Baker

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Learn more at https://justcreative.com/podcast Together, they explore what actually becomes valuable in a world where production is abundant. We discuss: • The difference between execution and expertise • Why many creative firms still struggle to position themselves clearly • What clients are really paying for at the highest level • Why judgment, trust, and perspective matter more than ever • How AI is reshaping pricing, specialization, and creative work • What makes a firm truly irreplaceable This conversation is for designers, strategists, consultants, and creative entrepreneurs who want to move beyond being seen as a pair of hands and become trusted experts.

0:00-43:42
Play in

transcript

No transcript — this publisher did not publish one.

show notes

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses.

Learn more at https://justcreative.com/podcast

Together, they explore what actually becomes valuable in a world where production is abundant.

We discuss:

• The difference between execution and expertise

• Why many creative firms still struggle to position themselves clearly

• What clients are really paying for at the highest level

• Why judgment, trust, and perspective matter more than ever

• How AI is reshaping pricing, specialization, and creative work

• What makes a firm truly irreplaceable

This conversation is for designers, strategists, consultants, and creative entrepreneurs who want to move beyond being seen as a pair of hands and become trusted experts.

links1

more episodes

All episodes