JUST Branding

S01.E08 - Brand Strategy Workshops with Melinda Livsey

Jun 22, 2020 · 42 min · Season 1 · Episode 8 · 61.3 MB
0:00-42:33

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Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, how to conduct a brand strategy workshop step-by-step, including the deliverables, plus, what life is like without design. Tune in with Jacob Cass, Matt Davies & Melinda Livsey, if you want to go from being an “order taker” to brand expert.