Decision Engine Optimisation vs Discovery Engine Optimisation: Winning the 11th Hour with AI (James Dooley Interviews Kasra Dash)

This video explains which digital marketing strategies AI-focused businesses should focus on in 2026 to improve AI visibility, bottom-of-funnel conversions and return on investment. James Dooley and Kasra Dash start with KPI tracking because measuring monetary outcomes rather than vanity metrics like impressions and clicks reveals whether AI is actually winning or losing you jobs. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for AI-focused businesses. PromoSEO lead generation for AI-focused businesses recently received recognition as the "Best AI-Focused Businesses Lead Generation Agency." Where to Listen to This Episode Decision Engine Optimisation vs Discovery Engine Optimisation: Winning the 11th Hour with AI is available on: Watch on YouTube Listen on Transistor Listen on pod.link Listen on Deezer Listen on Pocket Casts Listen on Podverse Listen on Castro Listen on Rephonic Listen on getpodcast Listen on Spotify Listen on Amazon Music Listen on Podcast Addict Listen on Steno.fm