IT’S JUST COFFEE! · July 27 · 1 hr 3 min

Why Patricia Waited 15 Years to Open Café #2 | PATRICIA COFFEE!

For 15 years, Patricia Coffee has done less than almost everyone else and made it mean more. Standing room only. Black, white or filter. No sprawling menu, no kitchen and no trying to be everything to everyone. Somehow, that tiny Melbourne laneway shop became one of the city’s most iconic cafés. Now, Bowen Holden and Pip Heath have finally opened Patricia number two. We unpack the systems behind a tiny café, why saying no can still feel like great hospitality and how a wildly profitable affogato called Clouds Mountains went viral and got killed anyway. Bowen and Pip also share what it really costs to open a café in 2026, what kept their business partnership going for 15 years, why they waited so long to expand and when roasting your own coffee actually makes sense. If you’re opening a café, running one or wondering why Patricia still feels like Patricia after all these years, this one is packed. CHAPTERS! 00:00 Patricia’s 15-Year Formula 01:45 Why Black, White or Filter? 04:16 Can You Still Order a Cappuccino? 10:21 Designing a Tiny Café Menu 12:01 Clouds Mountains Goes Viral 15:51 What Small Venues Should Cut 18:08 Saying No Without Losing Hospitality 21:13 What Made Patricia Iconic? 25:30 Thirteen Years on the Floor 27:32 What Does a New Café Cost? 33:39 Location, Staff or Coffee? 36:16 Why Open a Second Café Now? 43:39 Making a Business Partnership Last 48:55 When Should a Café Start Roasting? 54:09 Extra Hot Take: Measure Your Milk 59:30 Industry Shout-Outs If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves that at the end of the day, it’s just coffee! Find Patricia here: Patricia Coffee Brewers: https://patriciacoffee.com.au/ Instagram: https://www.instagram.com/pcoffeebrewers/ Want more coffee content? IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments. Proudly sponsored by: Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/ Apax Lab: https://apaxlab.com/ Condesa Co.Lab: https://condesacolab.com.au/ Riverina Fresh: https://www.riverinafresh.com.au/ Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

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For 15 years, Patricia Coffee has done less than almost everyone else and made it mean more.

Standing room only. Black, white or filter. No sprawling menu, no kitchen and no trying to be everything to everyone. Somehow, that tiny Melbourne laneway shop became one of the city’s most iconic cafés.

Now, Bowen Holden and Pip Heath have finally opened Patricia number two.

We unpack the systems behind a tiny café, why saying no can still feel like great hospitality and how a wildly profitable affogato called Clouds Mountains went viral and got killed anyway.

Bowen and Pip also share what it really costs to open a café in 2026, what kept their business partnership going for 15 years, why they waited so long to expand and when roasting your own coffee actually makes sense.

If you’re opening a café, running one or wondering why Patricia still feels like Patricia after all these years, this one is packed.

CHAPTERS!

00:00 Patricia’s 15-Year Formula
01:45 Why Black, White or Filter?
04:16 Can You Still Order a Cappuccino?
10:21 Designing a Tiny Café Menu
12:01 Clouds Mountains Goes Viral
15:51 What Small Venues Should Cut
18:08 Saying No Without Losing Hospitality
21:13 What Made Patricia Iconic?
25:30 Thirteen Years on the Floor
27:32 What Does a New Café Cost?
33:39 Location, Staff or Coffee?
36:16 Why Open a Second Café Now?
43:39 Making a Business Partnership Last
48:55 When Should a Café Start Roasting?
54:09 Extra Hot Take: Measure Your Milk
59:30 Industry Shout-Outs

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves that at the end of the day, it’s just coffee!

Find Patricia here:

Patricia Coffee Brewers: https://patriciacoffee.com.au/
Instagram: https://www.instagram.com/pcoffeebrewers/

Want more coffee content?

IT'S JUST COFFEE:
https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share

Want to get in touch?

Hit us up at hello@itsjustcoffeepod.com for any questions or comments.

Proudly sponsored by:

Marco Beverage Systems:
https://www.instagram.com/marcobeveragesystems/

Apax Lab:
https://apaxlab.com/

Condesa Co.Lab:
https://condesacolab.com.au/

Riverina Fresh:
https://www.riverinafresh.com.au/

Thanks for listening!