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IT’S JUST COFFEE!

Is Melbourne Coffee "Undrinkable"? | COFFEE BREAK!

July 22 · 28 min
0:00-28:46

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Melbourne is famous for having some of the best coffee in the world - but is that reputation built on quality or just really good marketing?

A fiery opinion piece has taken aim at Melbourne’s coffee culture, calling Australian coffee bitter, burnt and overpriced while arguing that Italy’s cheaper, simpler espresso culture does it better.

So, is this a fair reality check? or a badly researched takedown of an entire industry?

Melbourne café owner and coffee professional Dan Dick joins us to unpack the article’s biggest claims. We compare Australian specialty coffee with traditional Italian espresso, break down what it actually costs to serve a cup of coffee and ask why cafés and baristas continue to be targeted in conversations about rising prices.

Plus, Condesa Co.Lab joins us with the weekly coffee market report.

COFFEE BREAK! is your weekly inside scoop into the coffee community. Everything from on-the-fly barista tips, honest and unfiltered café reviews (eek), hospitality stories and gatekept coffee secrets.

CHAPTERS

00:00 Melbourne Coffee Under Attack
01:27 Welcome to Coffee Break
01:59 Dan Dick Reacts
02:30 Australia vs Italy
07:10 Is a $6 Coffee a Rip-Off?
11:32 Why the Media Targets Coffee
14:37 Condesa Co.Lab Market Report
17:16 What a Cup of Coffee Really Costs
21:08 The Impact on Baristas
24:14 Opinion vs Accuracy
27:12 Standing Up for Australian Coffee

Find Dan Dick here:

Instagram: https://www.instagram.com/danielpeterdick/
Paperboy: https://www.instagram.com/paperboy.surreyhills/

Want more coffee content?

IT’S JUST COFFEE: https://linktr.ee/itsjustcoffeepod

Want to get in touch? Hit us up at hello@itsjustcoffeepod.com with your questions, comments or hot takes.

Proudly sponsored by:

Marco Beverage Systems: https://www.instagram.com/marcobeveragesystems/
Apax Lab: https://apaxlab.com/
Condesa Co.Lab: https://condesacolab.com.au/
Riverina Fresh: https://www.riverinafresh.com.au/

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