Skip to content
Sign in
Artwork for Integrity Moments
Integrity Moments · October 13 · 1 min

Overvalued Businesses

Years ago, a University of Kansas researcher referenced in Harvard Business Review, discovered that people asked to sell their personal coffee mug wanted 2.2 times more than potential buyers were willing to pay. Their personal connection to the coffee mug caused them to overvalue the mug. Small business owners have a similar problem. The first ... The post Overvalued Businesses appeared first on Unconventional Business Network.

0:00-1:00
Play in

transcript

No transcript — this publisher did not publish one.

show notes

Years ago, a University of Kansas researcher referenced in Harvard Business Review, discovered that people asked to sell their personal coffee mug wanted 2.2 times more than potential buyers were willing to pay. Their personal connection to the coffee mug caused them to overvalue the mug.  Small business owners have a similar problem. The first ...

The post Overvalued Businesses appeared first on Unconventional Business Network.

links2

more episodes

All episodes